odysseyroc wrote:designing stuff "for the benefit of those who aren't all into pop culture", would just be a waste of time.
I honestly don't expect any such accommodation, so my comment was intended to reflect the realities of the rest of your reply.
Looking back further than 1 week, though, it's not all pop-cult, so it does appear to go in waves.
In the end, going "pop-culture" is an easier win, but not really required if you nail the Woot demographic, which Ocho seems to do pretty well.
eta: For the record, the last Woot shirt I purchased was Crescent's "Waiting for the Sub". I also purchased it in the reckoning on purpose in support of his efforts. Wonderful shirt.