Narfcake wrote:True. And yeah, there's also the aspect that some folks won't/can't buy at $15, but would/could at $10.
What it is more indicative of, however, is that they've expanded their screen printing abilities. To allow for 5k sales in a day means that they need to have that kind of printing capacity too. And my guess is that it was all funded by Cheese ... 3k @ $10 + 1600 @ $12 + 8700 @ $15 = $179,700 gross. $20k to the artist, and that's still almost $160k of revenue to Woot.
Except "expanding their screen printing numbers" is a totally meaningless gesture in a world where the average tee doesn't scratch their former upper echelon. This is basically what big box stores have done with CDs for years... lose a little profit to turn in quantity numbers and traffic for bigger profit items. We're not looking at "5000 tees at $10 is $50,000, 3000 at $10 + 2000 at $15 = $60,000"... the reality is, even if only 10 people who bought past 3000 would have bought the tee for $15, that's $20 worth of lunch Nathan could have had. The artist is beyond a doubt the most important part of the woot equation, and should be treated accordingly.
If they can afford to put their printing presses on full steam because of Cheese, they should instead put their printing presses on full quality. There is that perpetual lie of "we print this so we can print these risky tees," which is continually proved a lie when we see that risk is not something brought to bear at this site. If we must have that shirt be such a sales powerhouse, and if they want to use that windfall to improve the site, it should be purely to invest in making that lie true. I wouldn't be happy to see tees like that exist in any world... I still insist one can create popular without eschewing quality... but so long as they do, the number one concern should be the artist. We come here (yes, even I come here for this) to see amazing art from our favorite artists. Some people have no idea what amazing art is, and couldn't sniff out an artist if they were doused in paint, but ostensibly they come here for their own warped idea of that. Woot is a corporation. In what sane world does a faceless corporation mean more than the individuals pouring their soul into (or in many cases, selling their soul out for) their work? Swing the numbers any way you want. I'm glad Nathan is OK with being fleeced, but that doesn't make the practice OK overall. It's greed triumphing over what people deserve.