I'm not a furious shirt.wooter (really, you need to buy your shirt at midnight when it takes like 5-10 business days for the shirt to arrive anyways?) but I've bought maybe 10 or so over the years. I've always loved the AA fit and quality of the shirts, and I've told friends about how nice the shirts are. When they raised the prices to $12, I was upset, but it was still a great deal, so I was happy to do it so they could stay in business and grow. While the timing may have been poor for the change in suppliers, I offer my congrats to them if they have found similar or better shirts (better in terms of consistency, color selection, fitment for women) for a significantly cheaper price. Yes, I own some Anvil shirts that were giveaways/promo shirts, and no I don't particularly like them. However,
I HAVE ZERO EXPECTATION THAT THESE SHIRTS ARE THE EXACT SAME CHEAP, UNCOMFORTABLE ANVIL SHIRTS THAT MANY OF US HAVE, BUT RATHER BETTER QUALITY ONES.
I'm sure a company such as Anvil has many lines of shirts in a variety of qualities Granted, I will be closely inspecting and judging the next shirt I buy from shirt.woot, but people, my god, calm down. No one has received the actual shirts they will be using. Basing it off that cheap/free Anvil shirt in your closet is just foolish and naive. Why would a site that people love so much, and has been fair good to its community screw them over that badly? Sure, they would make some short term profits for 6-9 months, but eventually people would stop buying and sales would peter out. I trust that the company knows what it is doing, and the shirts will be of similar quality. If the new shirts are of a lesser quality, then people will reduce their spending, and the company will lose money (there are still fixed costs, and effects of higher/lower utilization on gross margin).
EDIT: I looked up the Anvil 980 shirts, which someone mentioned are the shirts they will be using (page 1) and they seem to have fairly good reviews overall.