Dang, so much vitriol for this one. I agree that it's not my favorite woot shirt, and that generally the bar has been slipping for a while now, but I actually like this. I think the only way to pull it off is to keep it this simple, black on white helvetica, no frills.
The only reason I'm not buying it is because ever since the switch from AA I've got to be really impressed with a design to purchase.