Narfcake wrote:What's wrong with just bookmarking each shirt page with your browser?
Asking if something is a possibility isn't the same as implying that all possible alternatives are "wrong."
I think the ability to mark All Designs shirts as "favorites" or to create a wish list would be a great feature from woot's perspective because I suspect people would be more likely to impulse-purchase a shirt from a wish list than from Pinterest, and I think impulse-purchases from a browser bookmark would be least likely of all. To encourage impulse-purchases, there should be as few steps as possible between "Hmm, do I want this?" and "Here's my money." If I had to deliberately decide to open my bookmarks, scroll down to a "Woot Shirts" folders, mouse down to uncollapse the subfolder, mouse over to the subbookmarks on the side of the main bookmark menu (which always fails and the bookmark folders re-collapse), select one, then go back and repeat to open another shirt to decide which one I impulse-wanted, then go back and repeat... I'm not even close to clicking "I Want One." If every time that I clicked "Add this to my wish list," woot redirected to my newly updated wish list - and I thought, hmm, what's on here? should I change the order of the shirts? - woot has primed me to be thinking about "which of these shirts do I want most?", bypassing all of the moments when I would have the chance to think "I really don't need this."
Also, it is easier and more accepted to email a wish list to a significant other or family member than to send them a series of bookmarks.