taternuggets wrote:I don't have the answers on what might bring shirt woot back.
However, I have some thoughts on bringing some enthusiasm back to the derby. ...
- Yes, they are still short staffed.
- Yes, things aren't getting done on a regular basis. I feel we should see at least three solid rounds with the rejectionator - Friday afternoon, Monday morning, and Wednesday morning. A two week interval for honorable mentions isn't too far out of line IMHO, though. On a side note, the Monday night/Tuesday morning opening post to the weekly reckonings is irrelevant in its stock verbage now, as is the Thursday noon derby contenders post; Wootbot hasn't posted the Tuesday noon startup/Friday recap/Monday closings in eons, nor are the 2nd and 3rd place selected by editors these days as now pointed out in another thread.
- We don't have answers from the staff to a lot of questions, really.
- Polling some artists for some insight may be helpful, but there's potential to be skewed too.
- Full on prizes for voting, no, that didn't quite yield a return last time, though we'll see what happens with the next derby this time around.
- Forum participation is the best indicator of the state of shirt.woot, and this has to come as a result of whatever other changes occur.
Mavyn wrote:There are several issues for me. Some are unrelated to woot (I started buying tees as a reward when I quit smoking, no longer relevant). However, I will say that I'm less likely to buy now simply because I've had too many tees print poorly and not be replaced with a quality print. Sure, I get my money back, but that just means I'm not ticked off, it does not mean I'm happy. If I'm not happy about my past purchases, I'm less likely to buy in the future.
I put emphasis on what I feel is the greatest issue right now - the QC. If the shirt a customer receives isn't up to par, they will not be happy regardless of the price or even the blanks the design is printed on (though given the number of my thrift store finds, I think that's as much of a cause for dislike). Slight color variations or registration issues, folks might not know better or care enough to complain. When it's so far off to the point when the designs becomes muddy, or worse, cannot even be distinguished, they will become non-customers.
lonelypond wrote:Usually my consulting fee is lunch ; ) I wonder how much the advertising per head cost is for each of the above. ...
I see regularly see ads for Threadless, DBH, and TeeTurtle on my end. Yes, shirt.woot has been a side business since its inception, but for years, it's been a good money maker for them too. The thing with FB and other social media platforms is that others are doing the advertising for them, for free, hence there's value in the number of likes. At a more local level and on more than one occasion, an artist's FB fanbase has helped propel their design to print that IMHO, would not have otherwise.
Going further down the thread, I'm more inclined to say that Woot is NOT happy with their current position, hence the "throw something out there and see what sticks". Shirts that sell 1k nowadays have as much or longer longevity in the reckoning as shirts that used to sell 2.5k. The new products, all the additional side sales, the mid-day switch overs, the mid-morning price-drops, etc. ... these are tactics that weren't needed in the past when the sales were much higher because there was a much larger user/buying base.
The talk here last year regarding votes/sales still has relevance: The Correlation of Anemic Vote Totals, Decreased Sales, Rules, and Artist Flight
On the topic of pop culture - there's definitely been more allowance (and reliance) in the derbies over the past several months, but there have been multiple wins with designs that didn't rely on them at all too, so I'm not ready to proclaim "WootFury" here yet, even though it's leaned towards that direction for a while. Have the editors been directed to mimic the pop-culture-centric sites, I don't know, and I'm not straight up against it, but my preference still leans towards originality.
mrwednesday wrote:... It's a positive feedback cycle and now they couldn't sell a non-cutesy/pop-culture shirt if they wanted to.
Pretty much every shirt shop uses pop culture to drive sales (though it's worth noting that the quality ones like Threadless and DBH are actually licensing merchandise instead of always just using it). The distinction is that they make the effort to cultivate and serve the other parts of the community. Woot was never interested in doing that and this is the result.
Two first place derby winners - original vs. cute + Doctor Who. Visit Outside vs. Green Eggs and Who. 2358 vs 1378 on their debut day. There is zero guarantee here that one category will sell well and not the other.
As for the blanks, there isn't much that could have been done to mitigate the sales impact. Of the Anvils I have, my copy of Nocturnowl has been worn the most; from a similar timeframe, with similar number of wearings, and with the same wash care and always line dried, it's over an inch shorter than Mine!. Nevermind the neckline, there isn't much that can be done to really mitigate the shirt's inherent issues without switching to a different brand.
On a side note, I noticed that the previous two shirts from Loot Crate were printed on Tultex 0202 blanks, so does that mean another change is pending? It's possible, though they don't offer all 16 of the colors used here.
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