Not to go all meta, but not to go all meta.
At first we thought "Oh, this is an awesomely meta Shirt.Woot design." Because, you know, so many of our shirts require very specific pop culture reference knowledge. Really, this should be the slogan for the whole site.
But then we learned that it's actually a line from a recent movie, and we thought, "Aw shucks, it's not meta at all!" But lo, we were wrong! For by being a reference joke that is ABOUT getting reference jokes, it is in fact the KING of meta jokes.
Do you get it?