The trouble with an excellent shirt like this one is it can be very hard to write about.

We don’t really want to make fun of it, yet we’d feel stupid doing some fairy tale about a ghost made of ink. Even though we’re sure it would be incredibly brilliant and win all sorts of awards and inspire a line of action figures and maybe a concept album or two. So rather than attempt any of that stuff, we’re going to choose today to remind everyone about the secret shirt.woot passphrase.

Now, we don’t want to make it seem like we’re ignoring this great shirt and depriving the artist of his right to feel personally insulted and have his work interpreted in directions he didn’t himself intend, because we totally understand that’s what every artist we work with wants and deserves. We’re just pointing out that, once these shirts begin to ship, there will be a really good reason to want to walk up to a stranger and identify yourself and how you know them and so we’d like to have everybody on the same page before that happens, for all of our sake.

So if you will, after you buy this shirt, take a moment to brush up on the secret shirt.woot passphrase and file it away in your memory for future use. Because it may just save your life. You know, if the guy trying to kill you is well dressed and web-savvy.

Wear this shirt: because it looks cool and people will think you’re in a band and everyone wants to be friends with someone that is in a band and friends buy your drinks and give you free peppermints and who doesn’t want a free peppermint? That’s right. Hitler doesn’t want a free peppermint. So in conclusion, Hitler wasn’t cool. Except for that one time he bought those kids a six pack.

Don’t wear this shirt: if you’re well dressed and web-savvy and trying to kill a guy. Kinda just made a promise to everybody up there, dude. Wouldn’t want to make us look bad, would you?

This shirt tells the world: “I Know!”

We call this color: White Shirt In Hammersmith Palais

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