Who is this LeFluff, whose name causes such hysteria in all the major European capitals? Just what is it that makes today’s shirt so different, so appealing? Maybe he’s a monster. Maybe he’s a naked man hiding behind a shrub. Maybe he’s a Fry Guy whose quest for his favorite foodstuff took him to the source. Maybe he’s on his way to a Halloween party dressed as “President Bush”. Maybe, in typical Gallic fashion, his unkempt underarm hair has overgrown the rest of his body. The point is, he’s all of these things and more. He’s none of these things and less. This shirt means nothing. That’s how you know it’s good.

This shirt was designed by: British adventurer, test pilot, mercenary, and diamond smuggler Jon Turner, who draws in his spare time. This one was composed in a Burmese prison just minutes before Turner strangled a guard and escaped into the Southeast Asian rain forest. (Exciting enough for you, Jon?)

Wear this shirt: instead of your striped sweater the next time you’re toting a baguette under your arm.

Don’t wear this shirt: to Germany. They’ve never been too friendly with France. And the black zigzags on the sunglasses look a lot like the SS lightning-bolt symbol, which is illegal to wear there.

This shirt tells the world: “Why ask pourquoi ?”

We call this color: Lemon Fluff.

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