This marks the end of our Shirt.Woot broadcast day.

There are people who’ve never seen the test pattern. Can you believe that? Grown men who’ve never seen the glory of the digital sunset that used to happen after Letterman. Grown women who’ve never heard the BOOOOOOOOOOOOOOOOOOOOP of nothingness as it scolds them for wanting more. Grown children who’ve never crept to the living room in the dark to try and see the mythical “beginning of our broadcast day.”

Television is like oxygen now. Always there, even when it’s bad, and only missing in a crisis. But there was a time when there was only a certain amount of television for each person, and when it ran out, that was that. Today’s shirt is a reminder that, once upon a time, television was a social event, not a solitary lifestyle.

Wear this shirt: to show the world you’re ready for bed. Maybe hum the Star Spangled Banner just to drive the point home. That’s right, we’re old too.

Don’t wear this shirt: if you grew up with cable tv and you never read the writeups. Because when you start talking about how it represents cyber-shamanism or some crap like that you’re gonna get schooled by your much smarter friend who reads us every day. And we’ll laugh, because we like your friend better than we like you.

This shirt tells the world: “There used to be no such thing as infomercials.”

We call this color: Fade To Black

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