Try to imagine, for a moment, that you’ve never seen Arabic numerals before. (That’s what we call our numbers. Calm down, crusaders: when it comes to math, the “terrorists” won centuries ago.) Let your eyes trace the pleasing arrangement of curves and lines – one moment dignified and orderly, the next playful and unexpected. Get past the connotations assigned to these figures by your conscious mind and try to appreciate them as pure shapes.

Nah, it didn’t work for us either.

This shirt was designed by: Darrell Gibbs, who runs the British stationery line Sukie with his Mrs. From postcards to tea towels, life looks better with Sukie all over it.

Wear this shirt: in case you forget how to write your numbers.

Don’t wear this shirt: when you’re running a marathon. The numbers might confuse the judges.

This shirt tells the world: “I’m just gonna keep on countin’, till you are mine.”

We call this color: Cardinal White.

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