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Specialty ink. We don't know exactly what that means, but we're pretty sure it's that all the shirts are printed with octopus ink.
EDIT: Okay, we just talked more to the Shirt team. Turns out it's actually stuff with glow-in-the-dark and metallic ink. No octopus ink. It's okay; we're disappointed too.
<--See that? It says, "shipping starts on 9/11" but we used specialty pixels.