Why are text-as-art designs so compelling? Probably because they have a high degree of the "Ohhhhhh!"-factor, in which someone looks at your t-shirt, squints, leans in, and says "Ohhhhhh!" That or because it's nice to have something to read in the doctor's office.
These will start shipping by 10/30, and if you take a step back from this text you will see that it looks like a series of small lines. That's art.